Hur mycket IT måste ledningsgrupp och styrelse förstå? Är Porters generiska strategier irrelevanta?
Lyssna på denna intressanta intervju av Henrik Blomgren doktor i B2B-marknadsföring på KTH och del av vår fakultet på KTH Executive School.
Have you heard of Gen Z?
You have probably heard of the Millennials, and maybe you are one of those who have seen the impact of them on your organization – or that have just realized that you have to update you recruitment processes and staff strategies to be attractive for the new generation. But embrace yourself, the next generation is already entering the scene – say welcome to Gen Z!
They where raised with Internet and Financial crises
Gen Z was born in the late 1990s and was raised when Internet and the mobile already was present in most of our lives. They were raised in a world post September 11, dot com-crises and Lehman Brothers.
They are used to immediate communications
The communication is immediate and involves many senses. Why send an email or text when there is snapchat and other social media applications that enable you to add different mediums to the same message – and to cut and edit the message to be as you like. They would not answer to phone for a unknown number – early for a known one either. And they don’t ask their friends or connections for their phone number, on a social platform no number is needed.
They choose an other career path
They job market has change – and of course the new generations has to adopt to it. Gen Zs are increasingly less likely to not work a traditional job. According to one study by Harvard Business Review, around 70% of them are self-employed. And, while millennials went to college more than any other generation before them, some Gen Zs are trying to achieve success without a degree.
They have an other relationship to money
Growing up during the global financial crisis, Generation Zers are realistic and mindful of financial issues and future career from a younger age. Generation Z is intentionally choosing to attend a less-expensive college so they can graduate with less debt. Less debt means they can enter the job force with more mobility, allowing them to take a job they really want that may pay less. They’re less brand-conscious and they are not spending as much as millennials do.
The are raised on a global cultural scene
The youth of this generation has to much larger extent then previous generations consumed the same cultural expressions. Music, tv-shows, youtubers and other artists has been able to follow for everyone in the same age group all over the world. Making this generation childhood much more similar to each other then previous generations. At the same time the online presence has enabled new online relationships with friends from all over the world – or from around the corner – but that you do not have to meet physical in order to maintain the friendship.
Get a clue on how to design your future strategies by looking at how Gen Z are raised
A persons hopes, dreams and expectations are affected by the era they are born and raised in. It is not strange that the generation born after the great depressions and the two world wars cherish financial safety, owning their own home and having a secure employment. What will this generation cherish? A generation born into a global and connected world with terror and financial crisis.
In a world where owning your house (or taking mortgage to buy a house) just lead to a crises. Why own a house?
In a world where you don´t care about the brand of the clothes you are wearing and you treasure social impact high. Why try to earn more money to increase consumption?
In a world where you already maintain most of you social connections online. What keep you on one geographical place?
New values needs new strategies
I believe that most companies have to rethink their strategies to attract, engage and retain employees. Of what you do today, what have to be carried out in that order and what can be changed?
Some things are stationary or are easier to do face-to-face. Is the perk to that make people stay if they get a raise and invited to a more fancy Christmas party or could there be other perks? Could it be allowed to work from an other location (Bahamas?) four weeks per year? Bringing the dog to work? Is outlook-mail the best way to communicate between meetings?
What can you do in a different way at your company – and what should you not do in a different way. To remain some traditions and habits is as important as to develop others. But be aware of the environment the new generations has been brought up in and how that effect their values and habits.
Read more:
TIME
Universum
Nordic Business Insider
Theresia Silander Hagström
KTH Executive School
Vad har Kina för strategi gällande AI?
Den kinesiska regeringen har långtgående planer för användningen av AI. Kinas nuvarande AI-plan för 2018–2020 har tolkats som en vision för hela Kinas ekonomi. Några av de områden som Kina satsar allra mest på är hårdvara för AI, robotar för personer med funktionsnedsättning, AI i sjukvård, tillverkning och AI för energieffektivitet. Kina har som mål att bli världens främsta AI-nation 2030, för att förverkliga detta mål är detta nedbrutet i femårsplaner. Inom Departementet för Vetenskap och Teknik finns ett särskilt kontor för främjande av AI.
Do you know how Mirai, Cyber security and Minecraft are connected? You should!
Mirai is the name of one of the worlds largest Cybersecurity attacks. It was a sweeping attack on key internet services around the globe. The French telecom provider OVH was hit by a distributed denial-of-service (DDoS) attack a hundred times larger than most of its kind. And the internet slowed or stopped for nearly the entire eastern United States, as the tech company Dyn, a key part of the internet’s backbone, came under a crippling assault.
Originally, prosecutors say, the defendants hadn’t intended to bring down the internet—they had been trying to gain an advantage in the computer game Minecraft.
Summer reading: Mindset by Carol Dweck
Our program director Johan Olsson recommending the book Mindset by Carol Dweck. You find the book here. Use the code KTHExecutive18 to get 5% of.
Sveriges svagheter relaterat till AI
Vi har i ett tidigare inlägg diskuterat Sveriges styrkor relaterat till att skapa bra AI-lösningar. Men vilka är Sveriges svagheter?
Cybersäkerhet, IoT och Israel
I kedjan av uppkopplade prylar räcker det att hitta den svagaste länken för att få tillgång till i princip alla andra. Världen fick upp ögonen för hur sårbart “internet of things” är i samband med den stora Mirai-attacken 2016. Mirai var ett sabotageprogram som fick uppkopplade apparater att attackera webbsajter, bland annat blockerades servrar på hela östkusten i USA. Läs mer
Summer reading: Doughnut Economics by Kate Raworth
Our program director Staffan Movin recommending the book Doughnut Economics by Kate Raworth. Buy the book at a discount and see more reading recommendations here.
Sveriges styrkor relaterat till AI
Många pratar om möjligheterna och hoten med AI. Beroende på bransch så finns det olika förutsättningar för att använda AI. Men vilka begränsningar och möjligheter är gemensamma för AI i Sverige?
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