At KTH Executive School we have several times seen the strength when companies from different sectors, but with similar problems, meet and learn from each other. Inspiration on new ways to define and work with a problem can lead to wonderful results – and you don’t have to be afraid to discuss openly about your challenges since you don’t compete with each other.
A growing (and very successful) industri in Sweden is the gaming industry. This text is the first in a series about success factors and learnings from that industry. The insights are based on a report produced by researchers from KTH.
Do you want to meet executives from other industries in order to develop you company? Read more about our group formats.
Reaching through the noise
No matter how great a game is, it can’t have commercial success unless customers become aware of it. This is an increasingly difficult problem as more and more games are released every day, the amount of market noise is higher than ever before. According to respondents, the release rate is now so high that the average revenue per game is decreasing despite a steady growth of demand. So what options do developers have to get market’s attention? A number of different approaches was observed:
Läs mer