Did you know that the average CEO only spends about 2% of their time on long-term issues? Maybe you expected it to be more since factors like volatility, uncertainty, complexity, and ambiguity (VUCA) has made it so much more difficult to make decisions that leads to success in the markets of the future?
Profiting from Future Orientation
All our decisions are about the future and therefore they have to tackle the fundamental problem of its unpredictability. To make matters worse, the unpredictability increases exponentially with the length of the timeframe due to two drivers:
- The number of factors to consider and the number of interconnections between them simply grows too large, creating so called “wicked problems”.
- The long series of interactions make minimal changes in initial conditions cause very different outcomes due to the so called “butterfly effect”.
This may discourage investing more effort into future thinking, but at the same time research is showing that this is exactly what is needed! The positive effect of future orientation has been confirmed in several studies. One research project, for example, finds that only 6% of firms have a time-horizon longer than 5 years, but nearly all of these ranked high in business performance.
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