Why a two-day course on value-based offering, pricing and sales?

The urgent need for innovation in this area is driven by a set of issues;

  • Outdated pricing principles.
  • The prevailing cost-plus and price-per-physical-unit way of thinking.
  • Not getting payed for delivered added value.
  • The challenges that occur when we integrate forward and deliver more and new services on the installed base. Services that are based on full deployment of embedded systems, sensors, IoT, Big Data and high capacity broadbands.
  • Completely disrupted business models.

Anders Rehnberg, Privilegium Group in London, will train and inspire you.

Apply hereDownload our PDF

Program director

Anders Holmström
+46(0)8 790 96 95
Anders Rehnberg

From the content:

  • Unique offerings and value propositions.
  • Developing prices – an unconventional take on how to change the price levels customers are willing to pay.
  • Identifying value: improve both margins and customer satisfaction.
  • Target customer profiles to improve hit-rates and reduce quotation/sales costs.
  • The business process and how to ‘marry’ product development and sales.
  • Marketing and communicating your value message, including quotations.
  • Negotiation and contracts – commercial best practices.

For whom?

You who have a significant role in the development of products and services, design of offerings, pricing, sales, or in any other relevant interaction with the customers businesses. And you who represent purchasing in these customer businesses.
The main focus is on the needs of technology-based businesses in a B2B context.


Lectures in combination with breakout sessions; to anchor the message into the participants own realities.


13-14 September 2018
09:00-18:00 on Thursday 13 September
08:00-15:30 on Friday 14 September

At KTH Royal Institute of Technology, Stockholm, Sweden

All lectures, discussions and documentation will be in English.

SEK 25 000 (excl. VAT) which includes documentation, lunches and coffees.

Also available as an in-company course

Application is binding, but please note that the course will only take place if 15 participants have been registered. A cancellation more than four weeks before the start of the course will be credited with 50 % of the fee. A cancellation less than four weeks before the course start will receive no refund. Accommodation is not included in the price.


Apply to join the course by filling in the form. Your registration must be in the name of your company. Group size is limited.

Payment Terms: net 30 days. The course fee will be invoiced as soon as the group has reached 15 participants.