On site in Singapore it is striking how marginalized Europe is in the public dialogue. Beside Asia, only the US is in focus. We believe that Swedish enterprises still can benefit from globalization. We find South East Asia particularly interesting with its approx. 650 million inhabitants, 5,5 – 6% annual growth rate and a growing, modern middle class. We are therefore looking into an initiative aiming to improve the capabilities to capture business opportunities in this region.