Breakfast Seminar: Twenty-Five Years of Disruptive Innovation
These days, many articulate the fear of being disrupted. But what exactly does being disrupted imply?
The concept is derived from the theory of Disruptive Innovation, introduced twenty-five years ago by Professor Clayton Christensen at Harvard Business School.
Christensen et al. makes a distinction between Sustaining Innovation and Disruptive Innovation. Incumbents tend to pursue sustaining innovations driven by the pace of technological progress. This might lead to a situation where their products or solutions overshoot what their customers actually can use – a performance surplus.
Disruptive innovations, on the other hand, originate in low-end or new-market footholds and simply offer a better fit to the level of performance that customers can utilize or absorb. Those actors who bring disruptive innovations to the marketplace often build business models that are very different from those of incumbents. For these reasons those actors can be difficult to relate to, and deal with, for incumbents before it is too late. Before the incumbent is disrupted.
Despite this threat from potential disrupters, the mantra “disrupt or be disrupted” can be misguiding in the sense that incumbent companies should not overreact to disruption by dismantling a still-profitable business. Instead they should strengthen relationships with core customers while also creating a new division focused on the growth opportunities that arise from the disruption.
In this breakfast seminar we revisit the groundbreaking theory of Disruptive Innovation together with Torkel Strömsten, who has recently spent a year at Harvard and had the opportunity to exchange ideas about the topic with Clayton Christensen and his colleagues.
Speaker: Torkel Strömsten, Visiting Professor in Industrial Management, KTH Royal Institute of Technology and Associate Professor, Stockholm School of Economics
Facilitator: Agneta Rinman, CEO, KTH Executive School
Date: Thursday 30 January 2020 – 07.30-08.45 am.
Venue: KTH Main Campus, Room D3 – Lindstedtsvägen 5, Stockholm
Language: The lecture is given in English.
Cost: The seminar is free of charge but you must register since there is a limited number of seats. No cancellation fee up until 27 January. There is a late cancellation/ no-show fee of SEK 300 ex VAT.
Torkel StrömstenVisiting Professor, KTH and Associate Professor, Stockholm School of Economics
Agneta RinmanCEO, KTH Executive School
Register for our breakfast seminar by filling in the form. Please note that in case of a cancellation made after 27 January, there is a late cancellation/ no-show fee of SEK 300 ex VAT.